The haulage industry is a very competitive market and if you are already in the business, you will expect more competition as we see increases in new starts and franchises in the industry. To thrive and survive in this business, you must always stay ahead of the competitors. You must position your business in such a way that even if there are 1,000 others in the industry, your business would still be a top choice for new clients
You don’t have to be the largest haulage company in the country to be able to beat competitors; even small haulage business can be exceptional. The mistake a lot of haulage business owners make is that they see haulage as a very casual business with no need for branding. That is a very wrong mentality to have in this century because every business is important; even your home-based business can benefit from proper branding.
I guess right now you are wondering “How can I brand my haulage business?” Well, it’s quite simple. We have outlined different ways which you can brand your haulage business and stand out from the crowd. Some of them include-:
Brand Recognition-: You must package your haulage business in such a way that anyone who sees your trucks or your staff would know that it belongs to your company.
You should have your own brand logos and colours which you would paint your trucks. These things may not seem important to you but it sure makes a difference to people observing your business on the outside.
At SFB Consulting we excel in guerrilla marketing – helping you stand out from the crowd.
Have a Customer Service Team-: Another good way to brand your haulage business is to have a customer service team who are on hand to provide a response to enquiries and provide solutions to customer’s challenges.
Automated delivery systems are a great way of ticking this box and allowing your customers to see where their delivery is any given time.
Reputation for your Business-: Reputation is success, you must ensure that you build a very good reputation for your business. Your clients must be able to trust you to deliver on time every time. It is vitally important that your drivers have the same view and their focus is on the customer and their expectations. Your drivers are often the face of your business – look after them and they will look after your customers.
Outsource Marketing-: We can’t be masters of all and to ensure maximum ROI have a look at outsourcing this to a team of specialists. SFB Consulting Group gives you access to a team of specialists and would not only help to bring more customers for your business, they would also help with the branding and reputation of your company.
You can also employ your own marketing executive but this is one role you must ensure is always at the cutting edge of branding, social media, website and much more. IN this route you will sustain salary costs, training costs, technology costs, advertising costs and the list can go on. If you can outsource and agree a fixed price for all this is a more cost-effective route to market.
Your Website-: There are so many things a website can do for your business. Having a website improves visibility and makes it easier for more customers to reach you through search engine optimization.
Many business owners rely on the internet for business transactions; they search for haulage services on the internet, find out about the reputation of a business on the internet and even hire firms on the internet. We have an issue here though if we don’t have a well pulled together website. It is important to consult with your marketing source before setting a budget though as web designers can miss the keywords applicable to your business.
Use Social Network-: You may be thinking “What does a social network account have to do with my haulage business.” Well, it has a whole lot to do with it. You would be surprised at the level of trading that goes on social networks. People not only use social network to advertise their business, they also transact businesses on social networks.
Customer-Oriented-: You must also run your business in such a way that your clients see you as their partner, not just a contractor. You must be interested in supporting your clients in any way you can to ensure that their businesses prosper. The customer must be first in everything you do.