Up to a few years ago a company would develop a in house solution for their sales and marketing function. They would do one of two things:
- Employ dedicated trained professionals within the Sales and Marketing Team. This solution costs money as professionals want professional wages
- Assigned an existing employee with wearing multiple hats these employees are neither trained or professionals within this field . This solution will often create inconsistent but don’t worry we have an alternative solution.
Outsource the Marketing AND the Sales
It’s common to outsource various parts of a business: accounting, book keeping, customer service, even HR can be outsourced now, so it’s no surprise to see many companies outsourcing both their Sales and Marketing functions to one provider such as SFB Consulting Group.
Companies that outsource their marketing and their sales increasingly learning it can be game changing for them. Doing so gives them access to a higher calibre professional team, removes the overhead of hosting an internal department, and provides them with the ability to source all sub-disciplines from a single location which adds considerable value to the company.
Utilising a external marketing team can produce outstanding results. Dramatically increased website traffic volumes, reduced overhead.
Sales and Marketing Working Together – Outsourced
In house sales and marketing have a difficult time producing great results together. The two groups just don’t know how to reach a mutual understanding and respect. People in sales complain that marketing is providing them with leads that won’t convert, while marketers complain that sales isn’t properly working the leads they send them.
This is another good reason why the best solution for your business is with outsourcing both sales and marketing to the same organisation. We treat the problem of demand and revenue outsourcing as a single function and build teams that are required to communicate and work together within a single solution involving both disciplines, each with equal importance.
Top Benefits of Outsourcing Sales and Marketing
Lower cost and risk – Operational inefficiencies such as attrition, changes in prioritisation, and missing skills are known to impact the bottom line. Along with the cost to hire, train, and retain top talent. Having an experienced and reliable outsourced team mitigates risk of operational inefficiencies, and greatly decreases the cost impact of internal staff.
Talent access – Agencies that provide outsourced sales and marketing services are on the cutting edge of Sales and Marketing methodology, and develop optimised practices based on many trials and errors, all of which your organisation will benefit directly from. While it is possible for you to build this competence organically, it takes a very long time to accomplish, and that it will take a big hit every time someone leaves your company.
Time savings – Having a professional sales and marketing team operating at the peak of efficiency seriously reduces the time involved in seeing results and allows your company’s team members to focus on what they do best: deliver products and services.
Stability – In an increasingly competitive economy, resident sales and marketing talent is easily recruited by the competition, particularly the stars of the team whose departure could leave your organization very destabilised.
Growth – Startups and SMEs are notoriously underfunded and understaffed. Engaging an outsourced sales and marketing team can enable quick growth by nature of its experience in quickly putting together and executing successful sales and marketing plans.
If you’d like to learn more about outsourcing your businesses sales and marketing function fill out our quick form and we will get back in touch with you.