Blog
What does your perfect sales team look like?
One of the first things you learn when you hit the sales floor is that customers can respond very differently when it comes to different selling techniques. If you can recognise and react to the clues they give you, and find the best fit for them, then the...
How to use your employees to improve your brand?
We all know the importance of a strong brand and know that to stand out from the competitors you may need to improve your brand but what if I told you that you that you have one of the best assets for reaching new and existing customers and improving your...
GDPR – Time is ticking
Running a business isn't easy? As business owners we are always thinking using the best supplies, how to gain new customers, how to keep existing customers happy, keeping up to date with new technologies, and generally remaining profitable. So where should...
GDPR within the Hotel Sector
May 2018 is coming and the hotel sector until May 2018 to comply with the EU General Data Protection Regulation (GDPR). Failure to comply could potentially see hotels having fines up to 4% of annual turnover or €20 million (Whichever is the greater)....
Catching the Corporate Traveller
Targeting and capturing the corporate travellers of the world and indeed finding those businesses that require your function suites for business events can be challenging in the hotel industry despite it being very lucrative if successful....
When should I post on Social Media
Running your own business’s social media counts isn’t as easy as bang there’s a post. You have to the tweaking tweet lengths to master (currently 280 characters), Facebook tone to hashtags. Once you mastered all of that it then when should I...
How to Get Quality B2B Leads for your BDM’s
To survive and thrive when you’re a B2B business, you need to be generating leads and turning them into paying customers. There’s no getting away from it. The higher the quality of the leads you get in, the better your overall results will be....
Why do I need a brand?
You’re a small business and you think branding is not for your business, only the Big names such as Coke Cola, Marks and Spencer, Audi spend money on branding, small business owners just get on with running their business. This is a common thought of many...
Why Outsource your Marketing?
An unpredictable economy is still in the forefront of business owners and they are challenged to continue to keep the momentum going while dealing with limited marketing budgets. Streamlining operations is a key focus for many with the decision...
Video Marketing – Get involved
Our team at SFB Consulting Group have been discussing what the most effective form of marketing currently is Is it all about cleverly composed posts and pictures that paint a thousand words or is video market? The basics of marketing, is about...
