Our team at SFB Consulting Group have been discussing what the most effective form of marketing currently is  Is it all about cleverly composed posts and pictures that paint a thousand words or is video market?

The basics of marketing, is about making contact; getting people to engage with your product or message. While a smartly written post may spark interest or a picture may catch the eye, there is little more emotive than video.

In 2016, one third of all online activity is spent watching video; and the average user spends 88% more time on sites with video features.  So it’s not surprising then, that over 90% of marketers are currently using video for online marketing, sales and communication.

The benefits of video marketing

Video is very flexible. You can use the same format to appeal to a range of emotions, and it’s emotion that really sells.

Just think of the last impulse purchase you made:

  • Was it driven by logic?
  • Did you think it through?
  • Or were you compelled by an emotive need?

Video can increase email click-through rates by up to 300%, and 64% of people say that they are more likely to buy a product online after watching a video about it.


Why? Because videos are able to give the consumer clarity.

A carefully composed video can, in two minutes, provide all the information about a product or service that a potential customer may need, with minimum effort on the customer’s part.

Forrester researcher, Dr James McQuivey, claims that just one minute of video delivers as much information as 1.8 million words. Vast majority of people are inherently lazy; reading text and interpreting clever imagery requires effort, which watching a video does not. This means that a video marketing message can be absorbed without the recipient even realising it. And that is probably video’s greatest superpower.


Can you afford not to invest in video marketing?

At SFB Consulting we will work with you to understand your business and produce cleverly positioned video with will work across multiple platforms. Give us a call on 0800 699 0533 or email letstalk@sfbconsulting.co.uk to arrange an meeting with a member of our team.