You’re a small business and you think branding is not for your business, only the Big names such as Coke Cola, Marks and Spencer, Audi spend money on branding, small business owners just get on with running their business. This is a common thought of many small business but this perception is wrong.
Even if you do believe in branding, it may come low on your to-do list after vital day-to-day tasks that keep your customers happy and keep revenue coming in.
Why do small firms need a brand?
Whether you are a window cleaner, a solicitor or you run a restaurant EVERY business requires branding. If you were to replace the word “branding” with “reputation” this might put this to the top of your to do list. Every business owner cares about their reputation.
Branding is about the impression you make to new and existing customers. If you want to succeed your branding should tell people what’s special about you and show your business in a positive light.
Many small businesses make a good impression most of the time without ever giving a thought to their brand. But think how much more successful you would be if you gave a good impression all of the time.
So think about your impression, your brand and how to actively work on them. So what’s your USP, who you are aiming at and how you want to position yourself. When you know this you need to make sure that all aspects of your business are in line with this. It’s about applying your values to everything you do, clearly and consistently. When adopting these practices many business’s have seen the real financial benefits
You have a brand whether you like it or not. It’s best to embrace that and find the best way to connect your brand with your target audience.
If you’ve got a business, then you’ve got a brand. What you do with it is up to you.