Being an accountant despite having a stigma attached as just the numbers man is far more than just that. Accountants provide a service absolutely crucial to the success of any business.
No numbers = No planning & No future forecasting…..
As an accountant it can be difficult to stand out from the crowd – Marketing for accounting firms begins with understanding. You can’t market your services to potential clients unless you know their needs.
- why do you client’s come to you
- what can you offer that others can’t
- how do you attract those new clients and retain your current?
So learn about your target market and the companies that operate within it. This will give you the edge over firms that assume every business is the same.
Accountants tend to try and manage their sales and marketing in-house doing it themselves or hiring a Business Development Manager and a Marketing Manager (which can limit your expertise). Spending more and more money ‘developing the brand’ and increasing awareness but tend not to stop and think is this bringing in any new clients or have we seen an increase in enquires?
At SFB Consulting Group we have vast experience in this industry and understand the issues you face. We tailor the approach to ensure it works best for you and your accountancy practice. No one marketing approach will deliver results – we will work with you and understand your business to give you the edge over other practices.
Below is just some of the ways we can help you and your practice.
We are have vast knowledge and experience working with accountants. We will work with you to produce a marketing strategy that will meet your needs and objectives for your practice ensuring your marketing plan is in line with your sales strategic plan to maximise the results and ROI.
Every accountants is different as is every location therefore no one size fits all and everything we do it tailored just to you.
With the help of our social media experts we will work with you to increase your profile across various social media platforms.
Our comprehensive social media service will include where appropriate:
Daily relevant content posting, Monitoring & social listening, Engaging with community, In-house training, Running social media competitions and Paid advertising
GDPR is one of the biggest changes in data protection for many years and ignoring it isn’t an option. With our inhouse commercial solicitors team we can do everything required to ensure you are complaint, provide you with a full audit looking at all of your processes and procedures across the board.
Our aim is to ensure that every single business we work with generates a return on investment from their marketing spend.