Being an accountant despite having a stigma attached as just the numbers man is far more than just that. Accountants provide a service absolutely crucial to the success of any business – no numbers can equal no planning and no future forecasting…..
As an accountant it can be difficult to stand out from the crowd – Marketing for accounting firms begins with understanding. You can’t market your services to potential clients unless you know their needs.
- why do you client’s come to you
- what can you offer that others can’t
- how do you attract those new clients and retain your current?
So learn about your target market and the companies that operate within it. This will give you the edge over firms that assume every business is the same.
At SFB Consulting Group we have vast experience in this industry and understand the issues you face. We tailor the approach to ensure it works best for you and your accountancy practice. No one marketing approach will deliver results – we will work with you and understand your business to give you the edge over other practices then deliver you new clients and ensuring you receive a return on investment.
Our aim is to ensure that every single business we work with generates a return on investment from their marketing spend.