General Data Protection Regulation (GDPR)
GDPR is coming and all businesses have until 25th May 2018 to comply with the EU General Data Protection Regulation. Failure to comply could potentially see fines up to 4% of annual turnover or €20 million (whichever is the greater) imposed.
Technology has changed the way we interact with customers and it has benefited the overall experience the customer has with a business but it also brings the challenge of data protection and privacy of that customers data.
The key principle behind GDPR is it has been designed to provide your customers with more power on what information you hold on them and what it is being used for. Under GDPR, all consent must now be easy to understand, and be written in plain English. Consent must be just as easy to withdraw.