Every hotel, bar and restaurant is totally unique –

  • Location (Scotland, London, Birmingham etc)
  • Attractions (Golf, Spa, Business)
  • Customer Service


We offer a truly bespoke solution for every client and the convenience of accessing all the specialist expertise that you need in one place. We help you make the right decisions that can be measured in increased results.  We will become an extension of your in house team helping you deliver results.


We will help you to:-

  • Increase your direct bookings
  • Save on recruitment fees
  • Raise awareness of your hotel and facilities
  • Be your customers 1st choice in your location

We are your experts in marketing for the hospitality sector.  We will work with you to produce a marketing strategy that will meet your needs and objectives for your hotel and portfolio alike ensuring your marketing plan is in line with your sales strategic plan to maximise the results and ROI.

Every hotel is different as is every location therefore no one size fits all.

ThinkWithGoogle reports 49% of all hotel searches take place through mobile phones.

Social Media

With the help of our social media experts we will work with you to increase your profile across various social media platforms.

Our comprehensive social media service will include where appropriate:

Daily relevant content posting, Monitoring & social listening, Engaging with community, In-house training, Running social media competitions and Paid advertising

73% of travelers using a mobile device to research a trip


You have a great hotel, you have built the perfect team that deliver excellent service, now we need to ensure everyone knows this….

We will build and maintain relationships with a range of publications including magazines, blogs, websites, newspapers and PR agencies to ensure we deliver key information and positive coverage across the UK.  We will produce relevant publications and design advertorials as required keeping your brand in line.

66% of people watch travel-related content while thinking about taking a trip.


Your hotel website is often the first point of contact for your potential clients, we must maximise the website content and ensure your brand messages are consistent.  We will initially review your website and offer advise on improvements and where a full re-design is required we work with a partner to provide a fully responsive website.  We will ensure your website is linked to all of your social media platforms driving efficiency and results.


We provide a full comprehensive marketing plan that will deliver you results.  Poor planning will undoubtedly lead to poor marketing and return on investment.   In any hotel, a solid marketing strategy is critical to building your brand, attracting new customers and maintaining loyalty.  A successful marketing plan will dovetail your sales plan and maximise your opportunity to succeed.

Your marketing plan should be set out over a 12 month period with key brand messages being at the forefront of every campaign.  Consistent marketing will drive your results.  With the new GDPR regulations upon us we will ensure you are ahead of your competitors with you sales and marketing and through automation and our expert knowledge in the industry automate your marketing systems without the loss of your customer data.


GDPR is one of the biggest changes in data protection for many years and ignoring it isn’t an option. With our inhouse commercial solicitors team we can do everything required to ensure you are complaint, provide you with a full hotel audit looking at all of your processes and procedures across the board.



GDPR & Hotels


GDPR & Hotels


Catching the Corporate Customer


SFB Consulting Group